17.09.2024

Our customers have given us top marks. That makes us blush.

In May of this year, we conducted a global customer satisfaction survey. We wanted to know from our customers: How satisfied are you with our vehicles, our service, our SNOWsat solutions, our PRO ACADEMY training courses – in short: with everything. Also in comparison with the competition. The results are in – and what can we say? We are highly satisfied! One of the most valuable things for us, however, is that in addition to a lot of praise, there was also constructive criticism and suggestions for topics that will become increasingly important for our customers in the future.

The global success of the PistenBully brand is based to a large extent on typical Swabian virtues: Uncompromising quality and care, inventiveness, fast, professional service, unconditional reliability. And most importantly: the claim to know and understand our customers' wishes better and more precisely than others. Our customers' requirements have therefore always determined the development of our products and solutions.

The best way for us to understand our customers is through personal contact with them. However, on-site visits are not always possible to the extent that is desirable. Our customer satisfaction survey is therefore a valuable addition that shows us potential for improvement in the future.

We surveyed our customers worldwide via an online questionnaire, asking both the management of the ski resorts as well as the drivers and workshop employees. The questions about the overall image, the evaluation of the individual product components, our SNOWsat solutions and our service and training offers were extensive. The high participation rate was all the more pleasing for us.

The rating was once again better than in our last customer survey, which was conducted several years ago. We received particularly positive marks for our service, for example.

However, a direct image comparison with customers who use both PistenBully and other brands also showed a clearly positive assessment of our brand and our services. The respondents also confirmed that we have a clear lead in terms of the quality of workmanship, performance and user-friendliness of our products and solutions. In addition, satisfaction with additional equipment such as winches, cross-country ski trackers and tillers has once again improved significantly compared to the last survey.

Of course, we also had the opportunity to receive criticism and suggestions - most of which we have already thoroughly reviewed and evaluated. Much of it will again be incorporated into new product developments or new offers.

All in all, we are delighted with the positive, critical and constructive feedback from our customers. They are an incentive and motivation for our daily work and play a key role in ensuring that we continue to improve in order to remain the “first choice” for demanding ski resorts in the future. We would like to thank all our customers who took the time to complete our survey.

Incidentally, participants in our customer survey were also able to take part in a competition in which we gave away numerous exciting prizes. The winners have now been informed and the prizes are on their way to them.